NOCTRACase Study: How a Cleaning Company in Austin Grew Organic Traffic During the Slowest Season
An Austin cleaning company increased organic clicks 66% and impressions 676% heading into Q4, the slowest season for local services. Here's how.
- Organic clicks increased from 262 to 436 (+66%) during Q4, typically the slowest season for local services.
- Impressions grew from 17K to 132K (+676%) through foundational SEO work, not content volume.
- Average position improved from 58.9 to 35.5, and the business moved into the top 3 of the local map pack.
- No ads, no redesign, no ongoing retainer. Just clarity, structure, and targeted execution.
We started working with a cleaning company in Austin heading into Q4.
For local services, that's usually the slowest part of the year. Search volume drops. Leads slow down. Most sites either stall or slide backward.
The Starting Point
At the time, organic traffic was limited. The site wasn't doing anything wrong. It just wasn't set up to earn consistent visibility.
262 clicks over six months. 17K impressions. Average position of 58.9. No presence in the local map pack.
The Approach
We didn't start by adding pages or chasing keywords.
The first step was making sure the existing pages matched how people were actually searching.
Step 1: Meta Alignment
Meta titles were rewritten to line up with real service and location queries. Meta descriptions were adjusted so the page matched the intent behind the search.
That alone increased impressions before rankings changed.
Step 2: Page Structure
Next, we cleaned up page structure.
Headers were reorganized so each page focused on one service instead of trying to cover everything. Overlapping topics were separated. Competing pages were simplified.
This made it easier for the site to rank without pages fighting each other.
Step 3: Local Signals
Local signals came next.
We cleaned up citations, removed duplicates, and fixed inconsistent business information. Once that was stable, we added a small number of relevant local backlinks.
Nothing aggressive. Just enough to reinforce trust.
Step 4: Targeted Content
Only after that did we add content.
New blog and service pages were written to fill gaps competitors were already ranking for. Each page was tied to a specific query that the site was missing, not a content calendar.
No filler posts. No broad topics.
Results
Over the next six months, including Q4, results followed.
436 clicks (+66%). 132K impressions (+676%). Average position improved to 35.5. Top 3 in the local map pack.
- Clicks increased from 262 to 436
- Impressions grew from 17K to 132K
- Average position improved from 58.9 to 35.5
- Moved into the top 3 of the local map pack
No ads. No redesign. No ongoing retainer work.
The Takeaway
This is how we approach growth at Noctra.
Start with what's already there. Fix clarity first. Add only what's needed.
That's how you get movement when demand is working against you.
Ready to move earlier?
Book a 30-minute signal review with Noctra and see what's possible for your business.
"I became a dad last year. It changed how I see time, energy, and what's worth building. I started Noctra because I wanted to create something that actually moves fast and respects the people behind the businesses we work with. No bloated retainers. No waiting on decks. Just growth that works."
