NOCTRAMore bookings for local cleaning companies.
Stop losing leads to slow follow-up and weak rankings.Noctra builds the marketing engine behind cleaning companies that grow.
AI SEO, automation, and brand strategy — built specifically for local cleaning businesses. No bloated retainers. No agency jargon. Just a system that fills your schedule.
Cleaning company signal
Growth gaps detected
Built for cleaning company owners, not agencies.
We work directly with owners — not account managers passing messages up a chain.
Solo operators
You're the cleaner, the scheduler, and the sales team.Automations give you bandwidth back. SEO brings leads while you work.
Small teams (2–10 cleaners)
You have capacity but not enough consistent leads.We build the system that fills your schedule without you chasing every inquiry.
Growing operations
You're ready to scale but your marketing is still manual.We build infrastructure that supports multiple crews — lead systems, SEO, and a brand that grows with you.
Cleaning companies lose money in three predictable ways.
Leads come in while you're on a job. Studies show responding within 5 minutes makes you 21x more likely to convert than waiting an hour. Most cleaning companies wait 3 hours or more.Google Maps shows 3 companies at the top. Most clicks go to the first result. If you're not in the map pack, you're invisible to high-intent buyers who are ready to book now.Happy customers don't leave reviews without being asked. Competitors using automated review requests collect 3–5x more reviews — which compounds into better rankings and higher conversion from every visitor.
Three services. One growth system.
Each service solves a specific revenue gap. Together they compound.
Lead recovery
Business Automation
When a lead fills out your form, a text fires instantly. If they don't book in 48 hours, a follow-up goes out. When a job is done, a review request is sent automatically. None of it requires you to be at a desk.
Explore Automation →
Local visibility
AI SEO
We build your visibility on Google, Google Maps, ChatGPT, and Perplexity — the places people actually look for cleaning services in 2026. We track demand shifts and update your pages before competitors react.
Explore AI SEO →
Brand trust
Brand & Positioning
Your website and brand are the first thing a skeptical buyer evaluates. We build positioning that communicates trust immediately — the kind that turns a comparison visit into a booked job.
Explore Branding →How we grow a cleaning company.
The same sequence works for solo operators and multi-crew operations alike. Automation goes live first because it pays back immediately.
Fix the lead response gap
Week 1Missed call text-back, instant form response, and a 5-day lead nurture sequence — all configured and live within the first week.This is typically the fastest ROI — cleaning companies recover 2–4 leads per month they were previously losing to slow response times.
Build local search visibility
Weeks 2–8We audit your Google Business Profile, fix citation inconsistencies, and map your keyword targets. Initial on-page updates ship in weeks 2–4.Map pack and organic movement typically starts showing at 60–90 days of consistent work.
Lock in the brand
Weeks 2–4Brand positioning, website structure, and messaging that reflects the quality of your work — run in parallel with SEO.By the time search traffic increases, your site is ready to convert it.
Cleaning company brief
LiveHonest timelines for real results.
Automation results start in week 1. SEO takes longer — here's what the first 90 days actually look like.
- Missed call text-back live
- Instant lead response active
- Review request automation on
- 5-day nurture sequence running
- Google Business Profile optimized
- On-page updates shipped
- Keyword targets locked
- Brand positioning complete
- Citation building in progress
- Content updates indexing
- First SEO signals visible
- Review velocity increasing
- Map pack position improving
- Organic traffic growing
- Review count compounding
- Pipeline filling consistently
Honest note: SEO is a 90-day+ investment. Automation ROI is immediate. Most clients see both running within 30 days of kick-off — and start recovering lost leads in the first week.
What growth looks like for a cleaning company.
A residential cleaning company in Austin came to Noctra with strong service but no real online presence. Over one quarter, we rebuilt their SEO foundation, automated their review requests, and repositioned their brand.
The traffic followed.
Read the full case study →Austin cleaning co. — Q4 results
VerifiedBefore you book a call.
The most common things cleaning company owners ask us before getting started.
How quickly will I see results?
Automation: week 1. Reviews compound over 2–4 weeks. SEO and map pack movement takes 60–90 days minimum. We set this expectation upfront and track it with you — no vague promises.
Do I need to already have a website?
No. We can work with an existing site, rebuild it, or launch a new one depending on your situation. We assess what makes sense before recommending anything.
What's the minimum commitment?
We work in 3-month engagements minimum. SEO needs time to compound — short sprints don't produce meaningful results and we won't pretend otherwise.
Is this only for large cleaning companies?
No — solo operators and small teams often see the fastest ROI. Automation immediately fills gaps you can't fill manually when you're the one cleaning and running the business.
What makes Noctra different from other agencies?
We specialize in local service businesses and we don't sell vanity metrics. We track leads recovered, reviews gained, and rankings moved — numbers that map directly to revenue.
Guides written for cleaning company owners.
Practical reading on automations, keywords, and AI SEO — no fluff, no generic advice.
Why Local Cleaning Companies Should Be Using Automations
Most cleaning companies lose leads because no one follows up fast enough. Here's how automation tools like GHL fix that without adding headcount.
The Best Keywords for Cleaning Services SEO in 2026
A practical keyword guide for cleaning companies that want to rank in local search and AI-driven results in 2026. Real terms, real intent, real strategy.
How to Start Doing AI SEO for Your Cleaning Company
AI search is changing how customers find local cleaning services. Here's a practical guide to getting your cleaning company visible in AI-driven results in 2026.
"I became a dad last year. It changed how I see time, energy, and what's worth building. I started Noctra because I wanted to create something that actually moves fast and respects the people behind the businesses we work with. No bloated retainers. No waiting on decks. Just growth that works."
Ready to grow your cleaning company?
Book a 30-minute strategy call. We'll review your current lead flow, rankings, and brand — and identify the highest-value fix.